By now you will all know why your customers can get so much more from H3O Pro™ isotonic drink than other leading brands on the market and how it has opened up a brand new retailing opportunity for you into the fitness world. So that you can really grasp the massive potential of retailing H3O Pro™ in Ireland, we felt it essential to share some of the interesting insights and facts about how sports nutrition is performing, including:
Key trends and influencers of growth
· Better education of sports nutrition users, due to increased circulation and readership figures of fitness magazine, such as Flex and Muscle & Fitness.
· Rising immigration, increases in gym membership rates, new product launches and recent openings of several speciality sports nutrition stores.
· Improved marketing by manufacturers.
· Distribution for sports nutrition continues to be dominated by internet sales, as Irish users find better discounts when bulk in buying on-line.
· Growing obesity figures have led to the promotion of government initiatives for healthier eating and lifestyles.
Our competitors
The majority of sports nutrition brands in Ireland are from the US or the UK. The top company is Maximuscle, followed by Optimum, Universal, EAS and Zenox Health, completing the top five companies.
Each of the major competitors have comprehensive websites informing consumers what each individual product family should be used for. Their websites not only provide product information, health news and body building competitions, but they are also portals for direct selling as most major international manufacturers ship products to Ireland.
Future prospects
Over the forecast period, sales of sports nutrition in Ireland are expected to continue to grow, reaching a value of EUR7 million in 2012.
| H3O Pro™ A competitively priced top of the range sports drink. |
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